tag:blogger.com,1999:blog-25214213.post2010269820881887604..comments2011-12-04T08:02:18.002-08:00Christopher Fugitthttp://www.blogger.com/profile/08752969412509715827noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-25214213.post-64645893645481941122011-12-04T08:02:18.002-08:002011-12-04T08:02:18.002-08:00We all love a good metaphor and they can really grab our hopes and inspire us to think of what it is we are truly grasping at. But, nothing is a free lunch and metaphors are no exception. They are empty, difficult to articulate in real terms and can lead to disappointment if expectations are not managed early on. Professor Lakoff is the father of metaphors http://linguistics.berkeley.edu/people/person_detail.php?person=21 - big people love to use his metaphor tools. But, it is limited, every time I get frustrated with BIM 'braking down the silos' metaphors like "ride the wave" (isn't that an LSD reference by Jim Morrison?) I pick up Professor Winograd's http://www.stanford.edu/class/cs378/ book "Understanding Computers and Cognition: A New Foundation for Design"; just as relevant today and in the future as it was in 1987, $5 on amazon.forest.petersonhttp://www.blogger.com/profile/01733781156941213414noreply@blogger.com